Teera Price

This is an inside look into my mid career left turn from a cushy tech job to entrepreneurship. It's been called "How I Built This live... but without the known glorious ending." I share the details of how I actually do this and what happens when we launch.

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Show Me The Money: What we made, what we spent, and what we learned for next time

Show Me The Money: What we made, what we spent, and what we learned for next time

APRIL 16, 2025|LESSONS LEARNED
Over a couple of quarters, I bootstrapped my first software business — SnapFile — with a co-founder. We built software to help small business owners file their BOI Reports under the new Corporate Transparency Act. The product worked, people paid us, and we even had repeat customers. But by the end, we had to shut it down thanks to legal and regulatory curveballs we couldn't control.
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How Not to Use Google Ads as a Small Business

How Not to Use Google Ads as a Small Business

APRIL 8, 2025|LESSONS LEARNED
We had a simple-sounding goal: reach small business owners who needed to file a new government report. We had a product, a website, and a deadline. So we fired up Google Ads, crossed our fingers, and waited for traffic to roll in.
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